Podcasting lowers the barriers to entry for disseminating media compared to TV and Radio. However, producing quality and meeting your goals requires talented and experienced people on your team.
What are your goals?
Why hire us instead of doing it yourself? We’ve lived through headaches figuring out stuff so you don’t have to experience the pain.
Free services are available for anyone with a computer, cheap microphone and an Internet connection to create their own podcast. And there’s lots of free open source software that will let you build web sites yourself. But, there are a endless idiosyncrasies and tweaks we have discovered that enable us to solve problems for our clients efficiently. Thus, MediaRica can help you to create additional value and improve ROI with our professional services.
Contact us about your current resources and how we can work with your team to achieve your goals.
Strategy
Our consultants help you define goals with stakeholders, develop a plan for ROI, identify internal talent and resources available in addition to external resources needed for successful project implementation.
Branding
Custom designs and a dedicated blog can reinforce your current brand or help to develop a new brand.
Blogging
Ideally, a podcast (audio or video) should have it’s own blog where episodes are published and audience members can provide feedback with comments. Many subscribers may just listen on their iPod without ever feeling a need to visit the blog, but a blog can provide additional value. There should be a one to one mapping between a given podcast show and a blog.
Audio and Video Production
MediaRica provides Audio and Video Production Partners.
Public vs. Private Audiences
When appropriate, MediaRica can set up secure channels to authenticate users logging in with a password and delivering only content they are authorized to view. Possibilities for secure podcasts range from premium “pay to play” channels to private information intended for only authorized users, e.g. a bio-tech company podcasting private information about products to an audience of authorized doctors.
Building Your Team
Team members may play different roles and thus have different access and permission levels. MediaRica can provide the entire team, or include your staff and provide training.
- Media Collector - Somebody who gets the media from audio and video production staff and puts it in a folder accessible to other authorized team members.
- Contributor - Somebody who will write and manage their own posts but not publish posts
- Author - Somebody who can publish and manage their own posts
- Editor - Somebody who can also publish and manage other people’s posts
- Administrator - Somebody who has access to all the administration features of a blog-podcast publishing system.
Advertising
If you are creating a public site that is appropriate for advertising, MediaRica will connect you with sources for ad revenue.
Search Engine Optimization
MediaRica provides online marketing services to insure you get found
Metrics for Tracking Your Audience
Even if you’re not doing advertising on your shows, you always want to know about your audience behaviors.
Hosting
MediaRica will provide hosting for you with a pay as you go plan, so you do not need to pre-purchase capacity until you are using it.
Web Services Integration with Strategic Partners
Whether it is making your media available for mobile phone partners or integrating services like Google Maps or shared social calendaring, MediaRica can provide all the services needed for integration. It seems like there are announcements every day about new solutions, such as using your mobile phone to purchase tickets and then having your phone display a bar code that is your ticket. MediaRica works with strategic partners to provide these types of integration solutions.